About the Customer
Quill is a full-service podcast production agency that partners with global brands and Fortune 500 companies like Microsoft, Walmart and L’Oreal to bring their stories to life. Specializing in podcast design, creative strategy, and distribution, Quill is committed to delivering measurable results for their clients’ audio initiatives.
The Challenge
With the podcast landscape becoming increasingly crowded, it's harder than ever for brands to stand out and capture listener share. Quill needed reliable data on listening behaviors and podcast discovery trends to help their clients make key decisions around design, creative development, and distribution. Without these insights, their Fortune 500 clients risked producing shows that didn't resonate or struggled to break through the noise.
The Solution
Quill turned to Dialogue to power their discovery research. In just one day, Dialogue enabled Quill to conduct several dozen in-depth interviews with frequent podcast listeners and, in real time, synthesize those interviews into actionable insights.
By using Dialogue, Quill was able to:
- Save thousands of dollars in research agency costs.
- Reclaim dozens of hours of coordination and oversight that would normally take place in traditional research, and get the results weeks faster.
- Free up valuable time to focus on strategy and execution for their clients.
The Impact
Armed with rapid, cost-effective, and real-time insights, Quill confidently guided clients in refining podcast design, optimizing creative direction, and sharpening distribution strategies. This efficiency accelerated time-to-launch, ensured smarter investments, and ultimately helped clients create branded podcasts that cut through an increasingly noisy market.
Customer Quote
Dialogue gave us a faster, smarter way to understand podcast audiences. What once took weeks and significant budget was done in a day, freeing our team to focus on delivering strategy and execution for our Fortune 500 clients.
— Brittany Nguyen, Creative Director, Quill
